In this Sacred Cow Tuesday episode, Courtnie challenges one of the most common pieces of advice in entrepreneurship: hire to grow.

While building a team is often positioned as the next step toward success, hiring before your business model is fully developed can create unnecessary pressure, inefficiencies, and financial strain.

This episode breaks down why the “hire, hire, hire” narrative persists—and what actually happens when service-based founders scale too soon.

What You’ll Learn

• Why hiring early is often driven by perception, not necessity
• The hidden financial and operational risks of premature team growth
• How payroll pressure can limit strategic decision-making
• Why unclear processes make hiring more complicated—not easier
• The difference between hiring for support vs. hiri ...