Ben Adler is the founder of Keyword Chef.

Today we have Ben Adler joining us on the show to share how to build a Highly-Targeted Audience for Your SaaS.

In this episode we cover:

00:00 Intro

00:35 Who is Ben Adler

02:36 Why do you as a SaaS founder need to think about the target audience?

04:16 What will happen if you skip research on your target audience?

05:10 Does the absence of understanding audience create a risk?

05:46 Ben's journey to finding his audience

06:41 Do you need to be the top expert in your niche to start building a community?

08:11 Go to social media where your audience lives 08:42 How to convert people from groups to your own blog/product

10:03 How does Ben make his groups keep growing?

12:25 Is your audience growing in a healthy way?