The Power of Cultural Identity in Branding: Gabriela Teran Tells All

Join us on this episode as we delve into the vibrant world of branding with the insightful Gabriela Teran, Creative Director of Terán Media Design. In this episode, Gabriela shares her journey into entrepreneurship and the inspiration behind founding her own business. She reveals her passion for brand design and how it drives her work with a diverse range of clients.

Gabriela sheds light on the concept of branding with "Cultura" (culture), offering valuable insights for listeners unfamiliar with this approach. She explores how cultural elements can infuse authenticity and resonance into brand identities, fostering meaningful connections with clients.

Furthermore, Gabriela delves into the intricacies of brand positioning, offering practical strategies for effectively differentiating a brand from its competitors. Whether you're an aspir ...