In this episode, we discuss partnership automation with Superglue, an innovative platform tailored to help partner teams streamline tasks across onboarding, enablement, nurturing, co-selling, and engagement. Rob Berholz shares Superglue’s journey and the unique value it brings to partner operations by automating essential yet repetitive processes. From simplifying workflows to integrating seamlessly with CRMs, PRMs, and platforms like Crossbeam, Superglue is designed to help businesses efficiently maximize revenue from partnerships. Tune in to hear strategies, use cases, and actionable tips on making partnership operations radically productive and impactful.

Full video episode: https://youtu.be/4uPEZ0S4bEY