This episode of the iCoat podcast takes a fresh look at the enormous opportunity wedding season creates for flower preservation artists. The latest 2026 data from The Knot shows that around 2 million U.S. couples married in 2025, generating more than $100 billion in wedding-related spending. Fall has now become the most popular wedding season, with 35% of couples marrying between September and November, compared with 33% from June through August. October continues to be a standout month, accounting for approximately 16% of weddings in The Knot’s latest study. (The Knot)

Ian and Rachel discuss how prese ...