Rebranding Safety

Rebranding Safety

por James MacPherson

Temporada 1

Rebranding Safety with Peter Jenkins - Ep.3 - Safety branding

We're back! After a much needed break over the holidays, we're returning with this banger of an episode with Peter Jenkins, albeit a little later than planned! In this third and final episode in Peter's run as our quarterly co-host, we discuss the brand of safety; what's wrong with the contemporary brands of safety? What can we do about it? We talk about the commercial agendas within safety, the role of the consumer, the educational institutes, the awarding and accreditation bodies in branding safety. A massive thank you to Peter for hosting Rebranding Safety for the past quarter - it's been a blast. If you haven't already, go check out the previous two episodes linked below, they won't disappoint. And no, Peter still hasn't told me what his mysterious middle name is...... Enjoy.

Rebranding Safety with Liz Higginson - are you doing project work without knowing it?

Thank you so much to Liz for joining us on the pod this week. Management Consultant at One44 Complete Business Development, Liz delivers large scale, high priority projects including technological, people, regulatory and data driven transformational changes using various different approaches. With James, Liz discusses the degree to which safety is involved in project work, systems thinking and organisational culture, as well as 'clutter' or 'waste', the 3 C’s (again!) and information visibility. Enjoy.

Rebranding Safety with Peter Jenkins - Ep.2 - Functional branding within safety

Excited to bring you episode 2 of this quarterly co-host segment with the amazing Peter Jenkins. Continuing our discussion on brand, and following on from our last episode about personal brand, this month we get into procedure and initiative branding - what is it? How do we brand safety via our processes and functions? Scalable approaches, and the difference between brand and identity. Thanks again to Peter for co-hosting this episode. Enjoy.

Rebranding Safety with Serese Selanders - Keeping lone workers safe. Who is at risk?

This week, we are joined by Founder and CEO of SolusGuard, Serese Selanders. We discuss her amazing journey and what drove her to forming SolusGuard as well as all things Lone Working, including how the concept has changed over the years, those who are at risk might not be who immediately spring to mind, the aesthetics of wearable safety aids and the affects of social media. Thank you Serese for joining us. Enjoy.

Rebranding Safety with Simon Jones - The Safety Salesman

Author of "The Safety Salesman: Shoot From The Lip", Simon Jones takes his experience in the Police Force, specifically CID and with James, chats about selling something that no one wants to buy, safety first and Heinrich's Triangle among other concepts in the book. Thanks again, Simon, for joining us on the pod. Enjoy.

Rebranding Safety REACTS - Episode 5 - "Organisational Risk: Predicting the unpredictable" by Steven Harris

This week, having read the article written by Steven Harris for IIRSMs The Sentinel Magazine, titled "Organisational Risk: Predicting the unpredictable", James gives his thoughts. Side note - this podcast was recorded in early October, so any thoughts are based on the political situation at that time.

Rebranding Safety with Peter Jenkins - CoHost for Q4! Episode 1

So excited to bring you the first of three amazing episodes with our new quarterly cohost - Peter Jenkins, Group H&S Manager at Dalziel. Peter introduces the running theme perfectly in this episode, but ultimately we're taking a massive dive into the concept of BRAND - your personal brand, the brand of your programmes or projects, and the brand of the safety profession. In this episode on personal brand, we ask the big questions like; who are you? Who am I to you? Why it's important, and so much more. Thanks, Peter, for being our cohost. Enjoy.

Rebranding Safety with Ronan Finnegan - wearable safety

Thanks to Ronan from 'spacebands' who joins me to talk about how they developed a social distancing tool, which they had to do a 180 on when the rules no longer applied. Fascinating story of how to keep your product relevant and how wearable safety can change how we work. Enjoy.

Rebranding Safety with Jules Reed - influencing safe behaviours

Jules Reed is a Behavioural Scientist, working to bring psychology and technology together to help make us safer at work. We talk about culture, socially acceptable behaviours, professional integrity, nudge theory and other ways to influence a team. Thank you Jules for joining me this week.

Rebranding Safety - Diary Episode 2

The comings and goings of a safety consultant. This week, I chat about the launch of The Health and Safety Network, and the importance of having an ethical framework.

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