Failed Launches — What We Got Wrong (and What We Know Now)

Sarah and Kellie get real about the launches that didn't go as planned. Recorded fresh off an editorial studio lighting workshop with Jai Mayhew, this episode is an unfiltered debrief on the missteps, misreads, and lessons that came from launches that flopped — and what they'd do differently now.

They dig into:

• The specific launches that didn't hit — and what they thought would happen versus what actually did
• The warning signs they missed (or ignored) along the way
• What they misunderstood about their audience, offer, or timing
• The mindset spiral that comes after a launch underperforms — and how they moved through it
• What they now do differently before, during, and after a launch because of these lessons

Why this episode matters: Nobody shows the launches that don't work — just the wins. This episode pulls back the curtain on the messy middle, so other photographers and creative entrepreneurs can skip a few of the same mistakes.