People relate to people, not institutions. That’s why Hillary Webb, the Valley Regional Hospital Foundation’s Fund Development Manager, thinks of fundraisers as not just facilitators of funds but as stewards of stories. In this episode, Hillary shares her helpful and actionable “Five I’s of Storytelling,” advice for sharing sensitive or negative stories, and why she doesn’t see charitable organizations as competitors.

• 00:41 Guest Introduction: Hillary Webb
• 03:45 Fundraisers: Facilitators of Funds, Stewards of Stories
• 06:53 Impactful Example: Sharon’s Story
• 09:40 The Five I's of Storytelling
• 13:50 Correcting Perceptions of How Healthcare is Funded
• 16:07 How Hillary Collects Stories
• 18:40 Collaboration in Atlantic Canada’s Nonprofit Sector
• 21:10 Sharing Sensitive or Negative Stories ...