YAMM Services works with nonprofits on fundraising, communications, storytelling, and community-centred growth. Founder Janine Ayoub has seen how nonprofits struggle to capture and communicate their impact, but she’s also seen the approaches that move the needle. In this episode, Janine offers practical starting points for telling better stories, and makes a case for prioritizing consistency and authenticity over perfection. She also introduces Anqido, a beta impact and project-management platform that turns nonprofit work and data into dashboards, reports, and clearer impact stories.

00:00 Introduction

02:04 Janine’s Journey

04:07 The Common Struggle to Communicate Impact

06:16 Beyond the Numbers

08:11 How a Narrative Shift Increased Grant Approvals 

10:17 Where to Start

12:27 Centering Communities ...