Jimmy Mac and Dave Nemo sit down with Matt Beach, President of Ten4 Recruiting, to discuss the seasonal rhythms of driver recruiting in the trucking industry. Matt shares insights on the best weeks for recruiting over the holidays, explains the “Super Bowl of Driver Recruiting” in early January, and shows how data-driven planning keeps recruiters and drivers aligned.

He also gives a fun look at the lighter side of recruiting with his Harry Potter–inspired spell “App’so’lunious” that produces full driver applications with a swish and flick. Along the way, Matt talks about Popeye’s pre-cooked frozen turkeys and the realities of balancing professional life with holiday celebrations.

Matt’s years of experience in recruiting, marketing, and running Ten4 Recruiting give a clear view of what it takes to attract drivers while respectin ...