Ep. 10: Sue Collin, RTi Research

Sue Collin is an experience-rich Marketing Insights Professional. She began her career 30+ years ago in the Quantitative space and has since added a Qualitative emphasis to her repertoire. She heads up RTi Research’s Qual Practice.

Sue finds that her deep Quant expertise offers a unique perspective in connecting the dots of non-linear Qual conversations with both B2B and B2C consumers.

While she’s busy handling her Qual project design and moderation duties, she’s always thinking ahead to how that information will be used to inform prior or subsequent research efforts and meaningfully answer the broader business objectives.