Ep. 4: Susan Fader, Fader Focus

Susan is an Award-winning Qualitative Researcher & Business strategist. Her consultancy, FaderFocus, is a business transformation catalyst. They challenge baseline assumptions and inspire businesses to “think and act differently” about the most mission-critical challenges that are impacting their business health.

Susan talks with us about the importance of Wide Open Listening; Role of stories and narratives in allowing people to start the conversation in their world versus a regimented hand-holding approach that a research study can default to; and bonus -why tandem cycling is the best team-building exercise!