Most rebrands don’t fail because the design is bad.

They fail because the story gets flattened.

In the first episode of Shallow DeepDive, we take a deep-ish dive into the shallow world of branding, advertising and creative by unpacking the thinking behind our work for Taguchi, one of Australia’s longest-running marketing technology companies.

This wasn’t a project about making an old brand look new. It was about helping a sophisticated product explain itself without losing the intelligence that made it valuable in the first place.

In this episode, we talk about:

• Why simplifying a brand isn’t always the right answer
• The challenge of marketing complex software products
• Designing for understanding instead of decoration
• Building a brand system that works beyond  ...