Templates have gotten better. AI is better.

Launching a professional-looking website has never been easier.

So why do some businesses still choose to hire an agency?

In this episode of Shallow DeepDive, we take a deep-ish dive into the shallow world of branding, advertising and creative to explore where DIY makes perfect sense, and where it quietly starts working against you.

This isn’t a sales pitch against website builders. In fact, we think many businesses should absolutely use them. The real question isn’t “Can you build your own website?” It’s “At what point does your website stop being a project and become part of the business?”

We also share a story about one of our larger clients. Their marketing team has full access to their CMS and could update the website themselves whenever they like. Instead,  ...