Commerce Content and Working With...

Commerce Content and Working With Wirecutter with Leilani Han

Profitable Performance Marketing por JEBCommerce

Notas del episodio

Leilani Han is the Executive Director, Commerce of Wirecutter, a division of the New York Times. Her career path is rather unique: she started out working for several start-ups where she was exposed to affiliate marketing, then found herself at a top tier network, Commission Junction, and then went on to work at Wirecutter. She's seen the industry from multiple vantage points including affiliate/publisher, advertiser, and network. That perspective brings a lot of enlightening learnings that I think you'll find super helpful no matter what side of the ball you play on.

In our conversation we cover:

  • Commerce Content

  • Leadership principles

  • Changes to leadership during and after the pandemic

  • Employee development, what it is and how she does it

  • The importance of intentional ... 

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inclusioncontent affiliatecommission junctionleilani hanwirecutter