Enhancing Digital Marketing Education Through Real-World Simulation Experiences with Jeff Larson, Kathy Fredrickson, Ryan Russel, and Jackie Kuehl

In this episode of Prof to Prof, host Paul Kotter kicks off an instructor panel discussion featuring Jacqueline Kuehl (Director of the CalStat Marketing Center at DePaul University), Kathy Fredrickson (Director of the Digital Marketing Clinic at the University of Wisconsin), Ryan Russell (Faculty at the University of Tennessee at Chattanooga), and author and digital marketing scholar Jeff Larson. Drawing from real-world agency experience, academic leadership, and years in the classroom, this expert panel breaks down how simulation-based learning is transforming digital marketing education.

Designed for marketing and business faculty, this live panel from the Fall 2025 Stukent Digital Summit explores why traditional assignments and live client accounts with real budgets fall short of preparing students for modern careers. The panelists reveal how running paid campaigns, managing ad spend, and navigating platform analytics inside a risk-free sandbox environment allows students to safely fail, iterate, and build authentic strategic curiosity. Learn how linking tactical execution back to core marketing theory bridges the gap to day-one job readiness, how student simulation metrics translate directly into compelling resume proof points, and how educators like you can easily integrate experiential courseware to foster deeper classroom engagement.