What does it actually look like to become a full-time content creator?

In this episode of PRO/JECT, I sit down with Nick Rowley — former action sports marketer turned family content creator — to talk about what really happens behind the scenes of influencer life.

After working with major brands like Chevrolet and GoPro, Nick made a bold pivot: leaving a stable marketing career to go all in on content creation after a wake-up call from his daughter. What followed? Virality, brand deals, creative freedom… and a lot of hard work most people never see.

We talk about:

• The reality of becoming a full-time content creator
• Can you plan for virality (or is it luck)?
• Authenticity vs. AI “content slop”
• Brand partnerships and monetization strategies
• Burnout in the creator e ...