Amazon and Google Ads 101: Small Business Strategies with Lauren Woo

In this episode of Pro-ject, I sit down with Lauren Woo, a digital advertising expert with years of experience at Amazon and Google, to discuss how small businesses and entrepreneurs can leverage these platforms for growth.

Lauren shares insights on:

• Getting started with Amazon: From setting up your account to creating effective product listings.
• Google My Business: Why it's a must for local businesses and how to maximize it.
• Google Ads 101: Key campaign types, keyword strategies, and performance tools like Performance Max and Google Shopping.
• Practical tips for overcoming decision fatigue and optimizing ad spend to align with your business goals.

If you’ve been intimidated by Amazon or Google Ads, Lauren breaks it down in a way that’s actionable and approachable. Whether you're looking to start advertising or refine your strategy, this episode is packed with insights to help you make the most of these powerful platforms.

#AmazonAdvertising #GoogleAds #SmallBusinessTips #Entrepreneurship #Pro-jectPodcast