How to Make Your Marketing Actually Work: UGC, AI & Scaling Your Business
Notas del episodio
Power Up Your Life® | Powered by GoBundance | How to Make Your Marketing Actually Work: UGC, AI & Scaling Your Business | Ep. 88 with Nicolette McIntyre
💫 Welcome to Power Up Your Life®, Powered by GoBundance Women!
In this episode, Kelly Resendez and Mandy McAllister sit down with Nicolette McIntyre, co-founder and Chief Creative Officer of Milked Media, to unpack what is changing in marketing—and what business owners should actually be paying attention to.
In this episode, you'll learn:
* Why UGC has become such an important part of paid social advertising
* The creative mistakes businesses are making with Meta ads
* How to audit your marketing strategy and create a more cohesive customer journey
* Where AI and ChatGPT fit into the future of marketing
* Why brand consistency builds trust
* How to make the path from seeing an ad to making a purchase easier
* Why business owners need to protect their mental and physical energy
* What to consider before scaling your team and expenses
* How referrals, education, podcasts, and personal branding can help grow a business
* Why remembering your wins matters during difficult seasons of entrepreneurship
The conversation also goes beyond marketing strategy. Nicolette opens up about the realities of scaling a business, dealing with imposter syndrome and difficult seasons, making better hiring decisions, protecting your energy, and knowing when you need to let go and build a team around you.
To connect with Nicolette:
https://www.linkedin.com/company/milked-media/
https://www.instagram.com/milkedmedia/
https://www.linkedin.com/in/nicolette-mcintyre
00:00 — Meet Nicolette McIntyre & Milked Media
01:07 — How AI Is Changing Marketing
02:19 — Why UGC Is So Important for Paid Ads
03:23 — Common Mistakes Businesses Make With Ads
05:04 — How to Audit Your Marketing Strategy
06:18 — Why UGC Builds Trust
07:53 — AI, SEO & the Future of Marketing
08:34 — The Reality of Being a Female Business Owner
10:12 — Self-Care, Energy & Business Growth
12:06 — Setting Boundaries to Protect Your Energy
13:22 — The Three Marketing Priorities for Growth
15:27 — How Much Should You Invest in Marketing?
17:15 — Making It Easy for Customers to Buy
19:07 — How to Scale Without Overextending
21:28 — Referrals, Content & Building a Brand
22:35 — Education as a Marketing Strategy
23:16 — Key Takeaways & Favorite Nuggets
24:08 — Connect With Nicolette & Final Thoughts
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