Join us on Full Circle for a heartfelt and candid conversation with Jeff — senior living consultant, former operator of 26 communities in China, and someone whose entire career pivoted the moment a resident couple told him he made the place feel like home. Jeff brings a rare global lens to elder care: managing communities in China taught him that the guilt of adult children living far from aging parents, and the need to know a loved one is truly seen, is the same in Shanghai as it is in Cincinnati. In this episode, he challenges the industry's dated image of what a senior actually is, makes the case that assisted living is unsustainably trying to deliver hospital-level care on a hospitality budget, and closes with a philosophy that reframes everything: senior living is not a chance to shrink from life — it's a chance to reopen doors people though ...