Notas del episodio
What role does a website play in a podcast network beyond listing shows and linking to listening platforms? Steve Phillips argues for building an owned hub where a network can organize its content, connect with its audience, and depend less on decisions made by outside platforms.
Steve Phillips, co-founder of the GeekCast Radio Network, explains how a single Transformers show grew into a 38-show pop culture network and why culture fit, audience ownership, legal foundations, and practical technology matter more than simply adding another show.
After 20 years in podcasting, Steve brings an unusually hands-on perspective. He has managed RSS feeds, websites, editing, graphics, contributor relationships, syndication, copyright issues, and a major rebrand. His view is clear: a network earns its value through collaboration and shared identity, not by serving as another hosting directory. He shares lessons from managing dozens of shows, building custom website technology, protecting audience ownership, and selecting contributors based on cultural fit.
Listen for:
3:06 Founding the GeekCast Radio Network
11:15 Creating top 100 countdowns
19:48 Evaluating Collaboration Opportunities
27:01 Waiting for Tech to Catch Up
37:14 Deciding Network Website Structure
40:25 Shifting to video and rebranding
47:56 Managing Podcast Payments and Autonomy
CONNECT WITH GUEST: STEVE PHILLIPS, Co-Creator of GeekCast Radio Network
Website | LinkedIn | Instagram
Steve's Podcast rec: All Things Transformers | Cinema Geeks | Altered Geek®
Steve's Book rec: The Introvert’s Edge to Networking by Matthew Pollard
CONNECT WITH GREG WASSERMAN, HEAD OF RELATIONSHIPS AT RSS.COM
Website | LinkedIn | Newsletter
Greg’s book rec: Return on Courage by Ryan Berman
Systems, Sponsors, & Partners:
Hosted with RSS.com Podcast Hosting
Produced by Stories & Strategies
Content Repurposed with Castmagic
Podcast Project Management with Northflow