Notas del episodio
Are podcast networks still the place for passionate new voices, or is the door closing unless you can prove your numbers? When does building a podcast network shift from nurturing raw talent to protecting a business, and what do you lose in that transition? This conversation unpacks how download minimums, revenue focus, and talent requirements have changed what it actually means to run a podcast network today. Guest Nick Gelso brings a frank view into this reality, questioning the cost of growth for operators and creators alike.
Nick Gelso, operator of CLNS Media CLNS Media—Boston’s leading independent digital sports broadcaster—and North Station Media, a hybrid podcast network and agency representing 100+ shows. and North Station Media, has developed two businesses at scale, overseeing dozens of podcasts and digital shows focused on sports and related fields. Moving from a restaurant background into blogging and podcast hosting, he grew his network from individual experiments in the mid-2000s into a large operation responsible for supporting many creators and families.
Listen for:
00:00 Challenges in Podcasting Growth
3:09 Navigating podcast networks
14:24 Starting the sports media network
21:10 Discussing successful TV shows
23:48 Evaluating Podcast Partnerships
29:01 Discussing content strategy and meetings
30:55 Discussing marketing team activities
36:45 Exploring AI-driven content strategies
39:28 Joining a content network
40:51 Onboarding content creators
46:10 Reflecting on starting a business
50:41 AI's Impact on Content Networks
51:38 Challenges of Scaling Media Networks
CONNECT WITH GUEST: NICK GELSO, CEO & FOUNDER | CLNS MEDIA | NORTH STATION MEDIA
CLNS Media | CLNS Media X | CLNS Instagram | North Station Media | Nick's X | Nick’s Instagram | LinkedIn
CONNECT WITH GREG WASSERMAN, HEAD OF RELATIONSHIPS FOR RSS.COM
Greg’s book rec: Return on Courage by Ryan Berman
Systems, Sponsors, and Partners:
Hosted with RSS.com Podcast Hosting
Produced by Stories & Strategies
Content Repurposed with Castmagic
Podcast Project Management with Northflow