Why Podcast Networks Should Lead Your B2B Marketing Strategy
Podcast Network Insights: Understanding the Business of Podc... por Greg Wasserman, Podcast Leader & Relationship Generator
Notas del episodio
How can building a podcast network act as the backbone of business development, instead of simply a content play or an ad-driven venture? This episode takes an inside look at designing a podcast network that functions as a strategic connector, breaking down organizational barriers and fueling collaboration. Guest Todd Eury shares how this approach can reshape both network operations and industry relationships.
Todd Eury spent years in telecom before moving into pharmacy tech and, in 2008, starting what would become a 40+-show network now at the center of pharmacy industry communications, the Pharmacy Podcast Network. Drawing on nearly two decades of operating a highly specialized network, Todd Eury brings a grounded, inside view you won’t hear from “big media” podcast network executives.
Listen for:
6:49 ...