What does it mean to brand yourself as a podcast network—even when you’re still on your first show? Most creators launch solo, but Glenn Hebert took a different path, establishing a network identity from day one to shape listener expectations and drive long-term opportunity. His approach reveals how intentional structure early on can set the stage for growth, monetization, and even acquisition in a niche landscape.

Glenn Hebert is a long-time podcaster who launched his first show in 2006 and built a podcast network serving the equestrian world. Over nearly two decades, he expanded from one show to a diverse roster of hosts and programs, ultimately leading to an acquisition. Glenn brings direct, hands-on experience with hiring, contracts, operations, and advertiser relations.

Listen for:

4:04 Building a Po ...