Raki Wright Clements is more than the co-owner and Director of Digital Strategy at The O'Connor Group. She started the agency's social media arm when few businesses used Facebook, Twitter, MySpace (RIP), and Google Plus (RIP again) as marketing tools. On this episode, Raki talks with Mark about how to use LinkedIn and what makes this B2B platform from TikTok, X, and the Meta channels. How frequently should you post? Why should you post as a company and as individuals? And what should you post about? The purpose is, as E. M. Forster wrote, to "Connect! Only connect!"