If business owners are passionate about what they do, content should come easy, right? Yes...and also no.

Raki Wright Clements is co-owner of Pod on the Market and The O’Connor Group, a digital marketing agency. Raki knows how strong content drives traffic to your site, elevates your business in search rankings, and builds relationships between businesses and customers. And it's fun! Why wouldn't you want to talk about your business on a podcast, in a video, or on your company's news page?

But for a content strategy to be successful, it should be...strategic! Creating content when the mood strikes or when you have time won't give you the best results. You need to be consistent, deliberate, and authentic. Raki and Mark Ching discuss how seeing your face and hearing your voice works wonders in an age of AI skepticism.