"Meeting your monthly seller listing goal is a critical priority and a major preoccupation," James Shaw reads straight from MREA page 231, and lands it on the middle of September for a reason: this is the 30 day window he believes matters most all year. Agents open up on the awkward, gut punch moment of discovering a past client listed with someone else, sharing real scripts for reaching out with curiosity instead of guilt, and the surprising reasons behind it. Then James breaks down the 15th Protocol, a predetermined set of moves you run when you're behind on your listing goal mid-month, and agents share exactly what's working, from calling old dead leads back to switching call times to the highest pickup window of the day. Real talk about what to cut from your calendar when you're behind, and why hitting your number has to become the preoccupat ...