Google: Decision Fatigue & Uncertainty__: The mental toll of making constant, high-stakes decisions with incomplete information is overwhelming.

• The Hidden Financial & Emotional Cost: Cash flow stress is constant, even when business is seemingly good. This is often accompanied by "down" days that outweigh the "up" days.
• The "Masking" Phenomenon: Entrepreneurs often feel forced to maintain a façade of success, masking deep personal, health, and relationship issues.
• "Founder Depression" & Mental Health: The pressure to succeed can lead to burnout, intense anxiety, and depression that is rarely discussed publicly.
• The Disconnect with Others: Relationships can break down as friends and family fail to understand the new, intense lifestyl ...