In this episode of The Penny Linn Podcast, Krista kicks things off with a quick life and business update, recapping the recent Mackenzie-Childs launch and sharing a behind-the-scenes look at prepping for Penny Linn’s New York City store opening — including a Times Square billboard moment.

Then, she’s joined by Stephanie, founder of Spellbound Stitchery, for a conversation about building a creative business that doesn’t follow the rules.

Stephanie shares how she went from working in local government to designing needlepoint canvases full time after COVID, starting with custom work and eventually creating a brand known for its bold, witchy, and unconventional designs.

They chat about designing for a niche audience, trusting your creative instincts, and why staying true to your style — even when it doesn’t fit the traditio ...