Behind the Scenes of Our Biggest Move Yet | Penny Linn Podcast

In this solo episode of the Penny Linn Podcast, Krista shares a major business update — Penny Linn is officially opening its second store in New York City. 🎉

From warehouse growing pains and fulfillment challenges to massive licensing wins and long-term brand vision, Krista pulls back the curtain on what it really looks like to scale a creative business in real time. She covers:

• Why Penny Linn is moving fulfillment to a 3PL warehouse
• Lessons learned from past growth bottlenecks -Upcoming licensed collaborations (including Sesame Street, MLB, Playbill, candy brands, and more)
• The strategy behind opening a brick-and-mortar store in NYC
• How the New York location will serve as Penny Linn’s proof of concept for future expansion
• What’s coming in 2026 for designers, collections, and retail

This episode is part shareholder update, part founder diary, and part love letter to needlepoint, creativity, and making bold moves — even when they feel a little scary. ✨ Whether you’re a needlepoint lover, small business owner, or creative entrepreneur, this episode is full of honest insight, behind-the-scenes strategy, and exciting news for the Penny Linn community.

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