Notas del episodio
In this episode, we explore how Federal Bank achieved 1.07× stronger Listen-Through Rates and a remarkable 5.23× CTR uplift through a 15-day premium digital audio campaign across top platforms like Wynk, JioSaavn, YouTube Music, and PocketFM.
You’ll learn how smart targeting, 30-second audio storytelling, mobile-first delivery, and companion banners helped the brand maximise reach in key metros while driving high-intent traffic. We break down city-wise LTR performance, device insights, timing patterns, and the strategic optimizations that shaped the campaign’s success.
A concise breakdown of how premium audio plus precise execution can deliver measurable performance for banking and financial brands.
Visit to know more - Federal Bank × Paytunes Case Study: Achieving 1.07× LTR and 5.23× CTR Uplift Through Premium Digital Audio