If information changed lives, everyone with a podcast or a YouTube account would already be unstoppable. So why do smart, capable, driven people still sabotage themselves when they know exactly what to do?

Rob Stein has coached thousands of entrepreneurs, built multiple businesses, and spoken to over 50,000 people. And his answer to that question is not what most people expect.

Rob joins Jake for a conversation that goes well past productivity tips and motivational clichés into the actual psychology behind why transformation happens for some people and not others. What he's found after decades of coaching isn't a lack of information or discipline or even confidence. It's something deeper and far more interesting.

This one covers the motivation paradox, the three levels of why, and the identity shift that has to happen before any ...