Is your business selling a process or a transformation? Master storyteller and founder of Story Miners, Mike Wittenstein, joins Jake to reveal why process-based pitches kill sales... and how emotion-driven narratives transform customers into lifelong advocates.

From running one of the world's first digital agencies to navigating IBM's e-visionary landscape, Mike brings decades of experience to help businesses discover and articulate their true brand promise. He dives deep into experiential storytelling, showing how small business owners can leverage the "hero’s journey" to stand out in a crowded market.

Mike also shares the surprising hidden principle behind Walt Disney's massive empire, the secret to building organizational resilience by empowering the frontline, and why your brand's biggest win might just come from how well you reco ...