In this episode, Jake dives deep into the art of strategic outreach with Cory Dunham, an industry veteran with over thirty-nine years of experience in marketing. Together, they challenge the traditional notion of quantity-driven sales strategies and emphasize the importance of genuine, quality connection in business development.

Key Topics Discussed:

• The value of personalized outreach and how doing minimal research on prospects can significantly enhance engagement.
• The pitfalls of mass marketing and the impression it leaves on potential clients.
• Understanding the importance of building a know-like-trust relationship model in sales for long-lasting success.
• How balancing technology use with human connection is crucial, especially as AI becomes more integrated into marketing.
• Cory's personal jou ...