Most PR firms spin stories, but Matt Gross built Heart Spade PR from pure heart and grassroots hustle—centered on authentic queer voices in a crowded, commercialized landscape. Discover how he turned a passion for visibility and integrity into a thriving, values-driven agency that defies industry norms.

In this episode, Matt shares his remarkable journey from Brooklyn music blogger to a powerhouse in LGBTQ advocacy and entertainment PR. You'll learn how he navigates a busy career without losing his peace—protecting personal time amid the relentless demands of client work and social media. His story reveals the importance of staying true to your values, especially when the industry’s spotlight often favors superficial partnerships like rainbow washing.

We break down actionable insights: how to build a grassroots brand with heart, the p ...