Episode Overview

In this episode, Krista Olien and Leigh Thomas sit down with Trent Prior, Manager of Business Services for the Town of Victoria Park in Western Australia, to discuss innovation, customer choice, and the future of municipal parking.

Trent shares how Vic Park transitioned away from cash payments, introduced dual pay by phone platforms, and reduced reliance on parking meters while improving the customer experience. The conversation explores how vendor partnerships, staff buy-in, data, and long-term planning helped modernize the town’s parking program.

From payment technology to LPR, occupancy data, and community engagement, this episode offers practical lessons for municipalities looking to improve parking operations.

Why This Matters

Municipal parking must balance cust ...