In this episode of The Optimism Show, Kris Gligoroski sits down with Tim Cox, the Partnerships Manager at PoolTogether, to discuss how Web3 projects can form high-impact partnerships without relying on traditional marketing playbooks.

From using meme coins to drive engagement to incentivizing deposits through gamified rewards, Tim shares unique insights into growth, collaboration, and relationship-building in crypto. Discover why partnerships work differently in Web3, how to create viral incentives for communities, and why building first, then pitching is the ultimate growth hack.

(00:07) How meme coin projects use PoolTogether to incentivize staking

(00:33) Gamified rewards & drip incentives for token holders

(01:55) How smaller projects can create sustainable liquidity incentives

(02:17) Bankless pa ...