Romeo Mabasa | Sales with a Human Touch

What does it really take to succeed in sales in today’s relationship driven business world?

In this episode of On a Grand Scale, Uno Nyoni sits down with Romeo Mabasa, CEO of Anyani Tako Enterprises, seasoned sales leader, business mentor, life coach, author, consultant, and international speaker with over 20 years of experience in sales leadership, business development, and strategic partnerships across Africa.

Drawing from his experience in senior roles at global organisations including SAP, IBM, and Oracle, Romeo shares why sales is the heartbeat of every successful business. The conversation explores navigating rejection, building genuine relationships, understanding the differences between B2B and B2C sales, and using preparation and emotional intelligence to connect with customers.

Romeo also introduces the philosophy behind his upcoming book, Sales with a Human Touch, challenging entrepreneurs and sales professionals to look beyond simply closing deals and instead focus on understanding people, creating value, and building lasting relationships.

Whether you are an entrepreneur, business leader, or sales professional, this episode offers practical insights into developing a more human, strategic, and sustainable approach to sales.