While it's generally understood that high-end fashion brands market prestige and status, it’s less obvious how this same manipulation is mirrored in military recruitment, which primarily targets people from low-income backgrounds. Both these industries prey on people's insecurities and their need for self-worth, offering false promises of value and social mobility. By commodifying both goods and lives, luxury brands and the military create illusions of empowerment, when in reality, they profit from the sacrifices of the working poor and disadvantaged.

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