Off the Map explores the people, places, and experiences shaping Canada’s tourism landscape beyond the usual routes. Hosted by Conor Phillips, the podcast brings listeners into thoughtful conversations with tourism operators, experience creators, and community builders who are doing things differently.

In this episode, Conor speaks with Susan Robertson, owner of Susan Robertson Pottery in Broderick, Saskatchewan, about transforming a 40-year pottery practice into an artisan tourism destination through the Economuseum program, studio tours, and hands-on visitor experiences.

Their conversation also explores the realities facing Canada’s small tourism operators and artisan businesses, from marketing and online booking challenges to succession planning, cooperative regional promotion, and the value of helping visitors discover the creativ ...