This NJMP episode is about how today's activists can become major cultural forces, similar to Al Sharpton and Jesse Jackson.

To have a lasting impact, they need to follow the main lessons from Sharpton and Jackson: being great at organizing protests, working with politicians, and using the media well. However, they must apply these lessons to the modern digital world.

Today's major figures must change from using the "Pulpit & Protest" style to a "Platform & Policy" approach. This means using social media and online streaming to control the message and create action through viral movements.

True success means more than just being charming. It requires being real, knowing the details of policies, bringing different groups together, and building organizations that last.

The people most likely to succeed are those who  ...