Nordic Ad Tech Review
Temporada 1
#5 - Gareth Glaser on Prebid and Demand Manager - Part 1
por Netric Sales
[This Episode is in English] In this episode, we speak to Magnite's Senior Director of Product Management, Gareth Glaser, about how Prebid became the number one choice for publishers in the header bidding community, how it is impacting the market, and what we can expect for the future. Part 1 discussions include what's going on in prebid now, testing and optimization, taxonomy and more.
[This episode is in English] iAB is represented in 47 countries and in this episode we were joined by two of them - Kenneth Danielsson, CEO of iAB Sweden, Pasi Rassina MD of iAB Finaland and Juuli Pelkonen, Chair of the Programmatic task force in Finland and Head of Programmatic at Sanoma. The topics discussed are the the work that IAB does, how its taskforces are setup, and the important topics the industry is addressing this year across the Nordics. This episode was recorded on January 14th 2022.
[This episode is in English] In this episode, we talked with Pernille Rosenqvist, Head of Digital Sales, and Casper Andersen, Digital Business Developer at Berlingske Media. Berlingske Medier is the well-known Danish Media media company with a solid 270 years in the media business. We touched on publisher collaborations, agency marketplaces, creative formats and, some predictions for 2022. Enjoy the podcast!
Aller Media is one of the Nordics’ largest media companies with more than 120 years of successful business. Over the last few years, Aller Media has gone through a transformation where digital, data, and understanding of Aller Medias´audiences is center and forefront. We caught up with Dick Wästberg, Head of Programmatic and Kaveh Emami, Head of Data and Analytics, both have been pivotal in this transformation work to speak more in-depth about first-party data and how to activate it, and how to optimize and test your prebid.js
First Party data and identity is accelerating in interest, both on the buy and the sell side of the online ad industry. There is also another growing trend where buyers engage in so called marketplaces with legacy publisher tools. Rebecka and Daniel sat down with Lena Tehrani, Head of Programmatic and Erik Moberg, Head of Data and insight at Bonnier News to discuss Identity from a publisher perspective, what they are doing with their first party data and buy side initiatives. This episode is in Swedish.