Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-jamesbarrell

Episode Summary:

In this episode, Ben Reed chats with James Barrell, founder of Litehouse.so, about what it really takes to run a successful cold email agency today. They get into how much harder outbound has become, what's changed with deliverability, and why picking the right clients and offers matters more than ever.

What you'll learn:

1. How James got into cold email and built his agency

2. Why cold email isn't as "cheap and easy" as it used to be

3. What's actually going on with deliverability right now

4. Why you need the right clients (big TAM + strong LTV) to win

5. How systems and con ...