She built a company, raised kids, and cared for her dying mother, all at once. Then she won an award and felt nothing.

She had proven everything she set out to prove... but the people she was trying to prove it to were never going to give her what she needed.

Alexandra Lund is an entrepreneur, author, and founder who built a sign company from the ground up in Bismarck, ND. She scaled it, got featured in national trade publications, and eventually sold it. But the most interesting part of her story is not what she built. It is what it cost her, what she learned while she was in it, and how she figured out what she actually wanted.

In this episode of Never Been Asked That, we get into:

• Growing up in a small town with a dad she could never please and a mom who named her Alexandra so she could go by Alex  ...