How do you take a career risk without betting everything? Dr. Alby Anand Kurian built a rare career as marketing theorist and practitioner, teaching from India to the UK, now Senior Faculty at Exeter. His "Affordable Risk" idea reframes risk for anyone with responsibilities. Hear it on My First Job.

ABOUT THIS EPISODE

Dr. Alby Anand Kurian has built a rare, multifaceted career spanning both marketing theory and practice — teaching at universities across India, Singapore, New York, and the UK, and currently serving as Senior Faculty at the University of Exeter. In this episode, he unpacks "Affordable Risk," one of several marketing concepts he has authored alongside "Reality Plus" — a framework for taking calculated, affordable career risks without staking everything, even when you have real responsibilities and a family dependi ...