Vishwadeep Kuila initially graduated in dairy technology and even got his first job in a dairy plant. But cracking the CAT exam and landing up at IIT Ahmedabad changed everything and made him a lifelong practitioner of marketing.

He speaks of what it took to build a career in advertising, followed by 13 years spent in marketing at GM Pens - the Indian company behind Reynolds. And how he brought professionalism into an entrepreneurial company.

Listen to how chance encounters lead to greater understanding - apart from the work required to fight the odds.

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