In March 1995, Maurizio Gucci was shot four times outside his Milan office. He had the money, the girlfriend, the peace. What he didn't have was any idea that a chain of people — a socialite, a psychic, a hotel porter, and a broke pizzeria owner — had been quietly building toward that morning. This is the story of a dynasty that ate itself alive, a woman who described $860,000 a year as a bowl of lentils, and a brand that only got good once the family was gone.

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