The Future of Cannabis Marketing: OneQ's Million-Strong Consumer Research Platform

The video features an interview with Mike Gasper from oneQ, a company providing consumer marketing research services. They have a proprietary panel of over 1 million US consumers, including cannabis users. OneQ offers survey and research capabilities to help brands understand consumer attitudes, perceptions, and preferences. The discussion highlights the importance of consumer insights in the cannabis industry, particularly for brand development, product innovation, and marketing strategies.