If your customers are changing, your business has to change too.

In this episode of Mission Critical, Lance sits down with Adam Minster, managing partner of Food Dudes and co-founder behind Toronto restaurants RASA and SARA, to unpack what happens when an entire market shifts (and how smart business owners adapt before it's too late.)

As rising costs reshape the restaurant industry and consumers become more intentional about where they spend, Adam explains why the traditional "middle" of the market is disappearing, what prompted SARA's bold pivot to a tasting-menu-only concept, and how customer behaviour should guide your biggest business decisions.

Whether you own a restaurant, retail store, agency, or service business, this conversation is packed with practical lessons on recognizing market shifts, creating experiences custome ...