Chris Smith - Founder of BIGR AI, CMO, Creative Strategist and OCE Esports Veteran
Chris Smith – Founder of BIGR | Ex-Pro Gamer, CMO, and Creative Strategist In this episode of Mindclickers, I’m joined by Chris Smith, a veteran of the gaming and Esports industry who has worn nearly every hat from semi-pro gamer to commentator, CMO, and founder of a multi-seven-figure marketing agency. Now, Chris is building BIGR, an AI-driven platform that automates social media content for small businesses. We dive into his journey through the gaming industry, the origin of BIGR, content creation challenges, and deep insights into the future of OCE Esports 🧠 Topics Covered: 🕹️ Chris's Journey 1:42 – Introduction to Chris and his background 3:02 – Joining Netgaming Radio 6:32 – Experience in nearly every pro role 7:30 – Origins of his esports passion 🎯 Mindset & Specialisation 12:30 – Catapulting into roles through transferable experience 16:00 – Using stats to build mental models 17:00 – Cricket analogy & player mindset 18:00 – Redefining what a "win" means 📹 Content Creation & Mental Health 19:00 – Internal conflict when making content 21:50 – Handling negative feedback online 🌏 Regional Esports & Industry Insight 25:00 – OCE vs The World in esports 31:00 – Importing players into OCE 32:20 – Elevating APAC: LBP’s personal experience 35:00 – Sponsor interest in the OCE region 41:00 – Salary dynamics in esports 43:00 – The impact of Saudi Arabia in the industry 🧬 Identity, Innovation & AI 50:00 – Building a personal identity within gaming 55:00 – The story behind BIGR and how AI fits into the future of content 1:10:00 – Understanding gaming cultures across regions 1:13:00 – Chris’s final advice for aspiring creatives and professionals 🔗 Connect with Chris LinkedIn: https://www.linkedin.com/in/smithymayo/ Website: https://www.bigrsocial.com/ 🎧 Subscribe to Mindclickers Website: https://www.mindclickers.com/ Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/0mlpbWJ...